About us

Ignite Purpose was founded by Christina Foxwell in 2012, a business leader who felt there was a need to approach training and coaching from a new perspective. Christina recognised how people were central to the success of every organisation and, with a view to improve people and business performance, she set out to encourage employees to realise their potential.


Christina has built a proficient and enthusiastic team who are committed to motivating and empowering people within organisations. What keeps us going is hearing success stories from the people who have grown and subsequently impacted positively on their team. The changes we make in an organisation’s performance is a key ingredient for success in today’s global marketplace.


Ignite Purpose is based in Sydney, but can provide services throughout Australia, New Zealand and Asia.

How we do it

Ignite Purpose uses a variety of tools to help your company. In order to shift and lift performance we look at team alignment, executive coaching, leadership development and simulations. Our highly skilled consultants work with you to plan, guide and manage your people and the organisation, to reach their desired outcomes.


It starts with a conversation. We will tailor a program once we understand your performance requirements and the dynamics of your team. A series of tools and processes are then used to shape your program and create an experience that delivers results.


We remain active in the process to guide you and your business towards vision and growth. This helps your people reach the goals they want. Key success measures ensure sustainable culturing-forming outcomes and, following our sessions, participants will be confident, productive and deliver business results they believe in.

Our team

 Christina Foxwell

Managing Director

Christina is the founder of Ignite Purpose and helps organisations and individuals realise their potential. She conducts the coaching and team sessions that help build trust and alignment in teams.

Carolees Jacobs


Carolees is driven to help teams work together. She is DISC accredited and has expertise in the behavioural profiling field of consulting. She enjoys facilitating our global simulations across a wide range of organisations. She is very motivated to help our clients to achieve successful results and drive high performance.

Noleen Lance

Communications Manager

Noleen looks after all things visual at Ignite Purpose. This includes the design and art direction of all our branded material, course outlines, website updates, monthly eDMs and marketing materials.

Robert Fullerton, Phd

Senior Associate Consultant

Senior Associate Consultant Robert has a Dual PhD in Clinical and Organisational Psychology and over 10 years experience working with clients in a range of professional settings across Australia and the United States. Robert specialises in helping clients develop personal and professional insights to enhance their performance and quality of life. He is committed to providing a warm and secure space for clients to speak freely, and supports clients with compassion and empathy.

Anel Jacobs

Virtual Assistant

Anel has joined our team in a virtual capacity from South Africa. She brings with her great experience in both administration and client services. Anel will be the point of contact for managing the office schedule and Christina’s diary for the next few months while Carolees is on maternity leave .



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