Ignite Purpose People
We build the people who power it.
People and Transformation Partners, not a recruitment agency. We hire for the culture you are building and the strategy you are executing, not just the job description.
How we are different
It is the combination no one else makes.
Recruiters fill roles. We sit alongside the people who design cultures, so every person we find, build or place is measured against the same standard of fit. Behavioural profiling sits at the core of everything, and a registered professional signs off our assessments.
Alongside the culture work
We sit with the people designing the culture, so we are hiring into something real rather than guessing at it.
Behavioural profiling at the core
Behaviour and drivers come before the CV, on every engagement, in every part of this arm.
Registered professional sign-off
Our assessments are signed off by a registered professional, so what we tell you about a person can be trusted.
What we do
Five ways we build the people who power it.
Take one. Take all five. They run on the same standard of fit, so they hold together however you start.
Culture-fit hiring
Behavioural profiling at the core. STARBURST, our recruitment reimagined.
ExploreOffshore and insourced teams
From South Africa and the Philippines. Your people, our care.
ExploreAssessment and psychometrics
Our own DISC and Drivers instrument, Lumina, the Enneagram. Registered sign-off.
ExploreGraduate and youth development
The next generation, built. A pipeline that lifts your scorecard.
ExploreInsourced media and creative
Your employer brand, brought to life by a team that feels like yours.
ExploreSTARBURST
Recruitment reimagined.
Strategic workforce planning. Employer brand. Candidate experience. Evidence-based selection. Onboarding. Hiring manager capability. And a measure of the whole thing, so you know it worked. We can run any part or all of it.
01
Strategic workforce planning
The roles you will need, mapped before you need them.
02
Employer brand
The honest reason the right person would choose you over the other offer.
03
Candidate experience
Every applicant treated as a person, whether or not we hire them.
04
Evidence-based selection
Behaviour and drivers profiled first, then skills, then the CV.
05
Onboarding
The first ninety days designed, not assumed, so the person stays.
06
Hiring manager capability
Your leaders learning to see in an interview what we see in a profile.
07
The measure
Quality of hire, retention and fit, reported back so you know it worked.
Most organisations already do three or four of these, unevenly. STARBURST is simply the whole thing, joined up, with someone accountable for the result.
How it connects
Hiring is the easiest place to change a culture.
Every person we place is measured against the standard of fit that Ignite Purpose designs with you. The instruments behind the profiling are ours, and a registered professional signs them off.
Hire for the culture you are building, not the one you are leaving.
Where we came from
Same family, fuller name.
We began in 2024 as Ignite Purpose Media, giving organisations across Asia Pacific an insourced media team they could actually rely on.
Our clients kept asking for more: whole teams, then people hired for culture, not just skills.
In 2026 we became Ignite Purpose People. Same family, fuller name.
2024
Ignite Purpose Media
An insourced media team, built for clients across Asia Pacific.
2025
Whole teams
Clients asked for more than creative, so we built and held whole teams.
2026
Ignite Purpose People
Hiring for culture, not just skills. The fuller name for the fuller offer.
One standard of fit
Everything we place is measured against the same standard of fit that Ignite Purpose designs.
Ignite Purpose transforms how organisations lead, work and grow. Ignite Purpose People builds, develops and places the people who power it. One family, and one golden thread running through both.
From our people
What it is like on the inside.
Because the people we place are looked after by the same team, and this is how that team talks about it.
“Being part of Ignite Purpose People has allowed me to grow, learn, and experience things I never thought I would. My experience here feels like I’ve been part of the team for much longer than I actually have, because of how much I’ve learned and developed along the way. I’ve also met so many wonderful people who have supported me and become an important part of my journey.
Ignite Purpose People is more than just a place where I work, it's a place where I've grown into the person I am today.”
Let us introduce ourselves properly.
If any of this resonates, we would value a short conversation to understand your people priorities and show you where we could help. No pitch, and no obligation.
In Australia you will hear from Christina Foxwell and the Sydney team.