Our family
One family. One golden thread.
From two pink suitcases to six regions, without ever letting go of the reason we started.
The story, in chapters
Fourteen years, told the way it happened.
Not a company history. A family that kept growing because the people we work with kept asking for more of it.
2012
Christina founds Ignite Purpose in Sydney with two pink suitcases and a belief that you don't have to be hard to be strong. $190,000 in year one.
The programmes
ARISE, BRAVE, SocioSafety and the Transformation Framework are built, tested and measured with leaders across Australia. The practice grows to seven figures.
2024
Ignite Purpose Media begins in the Philippines, giving organisations an insourced creative team. Clients ask for more: whole teams, then people hired for culture.
The homecoming
Ignite Purpose Africa is founded in South Africa with Dr Lenny Modisane. A South African coming home, not a brand flying in.
2026
Ignite Purpose Media becomes Ignite Purpose People. North America opens under Karyn Zwick. One purpose, two arms, six regions.
Today
23,000+ coaching hours. 6,000+ leaders. One thread through all of it: people first, everywhere.
The thread has never been the business. It has always been the people on the end of it.
The family today
Twenty people, six regions, one standard of care.
Not a head office and satellites. The person you meet in Johannesburg or the Philippines holds the same standard as Sydney, and you can put a name to every one of them.
Global team
The people who hold the whole family together, wherever the work is happening.
Christina Foxwell
Global CEO and Founder
Sydney
John Foxwell
Chief Financial Officer
Sydney
Carolees An
Chief Heart Officer
South Korea
Sarah Gastardo
General Manager and Operations Partner
Philippines
Wendy Philips
Financial Consultant
South Africa
Avegail Jaen
Project Coordinator
Philippines
Enrica Marie Padua
Digital Marketing Specialist
Philippines
Wilma Van Niekerk
Global Growth Consultant
South Africa
Sarel Pretorius
Global Growth Consultant
South Africa
Regional leaders
People who live where you live, with the whole family behind them.
Dr Lenny Modisane
Managing Partner, Ignite Purpose Africa
Johannesburg
Karyn Zwick
Managing Director, North America
Canada and the USA
Sarah Gastardo
General Manager, Philippines
Philippines
Cynthia Stanton
Strategic Partner, Healthcare
Australia
Ignite Purpose People
The media and creative team that began in the Philippines in 2024 and now works across every region we serve.
Darah Louisse Albesa
SEO Manager
Philippines
Mary Edralyn Averion
Organic Social Media Manager
Philippines
Faith Gibea Magno
Paid Ads Manager
Philippines
Ryan Ronquillo
Paid Ads Manager
Philippines
Jeremy Sison
Paid Ads Manager
Philippines
Jun Angelo Bughaw
Paid Ads Manager
Philippines
Joaquin Antonio Suarez
Graphic Designer
Philippines
Kristine Niala
Graphic Designer
Philippines
What we believe
Why any of this exists.
People are the purpose. Growth is the goal. Connection is the way. And leadership is an act of service, which is why every one of us, in every region, works to make a difference to one person's life, every day.
One purpose
To make a difference to one person's life, every day. It has not changed since year one.
Two arms
Ignite Purpose transforms how organisations lead, work and grow. Ignite Purpose People builds the people who power it.
Six regions
Australia, South Africa, North America, Asia, New Zealand and the United Kingdom, held to one standard.
Meet the family
A story is only ever the people in it.
6,000+ leaders, 23,000+ coaching hours, and a team that spans Sydney, Johannesburg, the Philippines and Canada. Here is who you would actually be working with.
Let us introduce ourselves properly.
If any of this resonates, we would value a short conversation to understand your people priorities and show you where we could help. No pitch, and no obligation.
In Australia you will hear from Christina Foxwell and the Sydney team.